Can you recall the days when Amazon was an online store selling e-books? Those days e-commerce was still a new idea for many entrepreneurs. In-store were the main shopping points.  Possibly, Amazon made marginal sales by then. Fast forward to 2016, the sales made through online stores amounted to more than $1 trillion. Also, predictions show that virtual selling will hit $27 trillion by 2020. E-commerce field is becoming dynamic.
As everyone adopts shopping online as a norm, this field is undergoing tremendous changes. New e-commerce designs and trends are popping up each day. For you to remain competitive, you do not have an option rather than adopting the changes. To keep you informed, here are four e-commerce design trends that will reign in 2018 and beyond: https://www.shopify.com/tour/ecommerce-website


Have you ever come across a hamburger menu? The menu design is becoming part of the web designs of this era. This design is becoming applicable in hiding the website menus and revealing them when necessary. It consists of three horizontal lines which you tap to show or hide the website menu. By this, they are enhancing easy navigability and user experience.
Also, the design harnesses the accessibility of your e-commerce site when a customer is using a device with a smaller screen. Another benefit of this menu design is that they help you to save on space and allow you to upload a significant amount of information on your website. They also improve the simplicity and efficiency of your e-commerce site which is an upper hand in attracting more customers.


It is no longer a myth or an ogre story that mobile devices are primary tools for conducting online searches. The number of customers performing mobile shopping is also increasing daily. In this essence, for you to succeed in the modern e-commerce field, you must design your site with the mobile users in your mind. Several designs that are compatible with mobile devices are coming up.
Today, multiple configured web designs enable your site to load in a particular style when viewed through a PC or a laptop and a different one when a customer sees it on a smartphone or a tablet. For this reason, you must ensure your site is on par with the new designs that are aiming at making e-commerce websites mobile friendly.


While compatibility and responsiveness are a necessity in web designing, a new trend is popping up. Apart from ensuring your website is navigable and gives the best user experience, you need to ensure it is adaptive. By this, it means that your site is compatible to the users. For instance, if a teen is browsing the website, it adapts and displays the features that match with their age.
Again, the website will have the ability to align with the users’ condition. If the user is left-handed and the menu is on the right hand, the site automatically shifts the menu to the left. Even though this design is yet to take shape, it is crucial to keep an open eye on it.


E-commerce sites are no longer the sole points of online selling. Multichannel selling is the new norm. Your ability to take your products to where the customers are and make it easier for them to buy is the new real deal. However, you must have a central point to manage your sales. Hence, your online store must be able to integrate with other selling channels. As such, your web design should have a space to accommodate these developments.

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